• Food delivery giant Zomato has officially announced Bollywood superstar Shah Rukh Khan as its new brand ambassador, following his appearance in the company’s recent “Fuel Your Hustle” campaign.
• The collaboration aims to inspire millions by connecting the role of food with determination, hard work, and personal success — themes that resonate with both Zomato’s mission and Khan’s own journey.
• The Fuel Your Hustle campaign emphasizes the importance of perseverance, consistency, and dedication in achieving one’s goals.
• Through this partnership, Zomato hopes to connect with individuals and communities who see food not just as a necessity, but as the energy that drives ambition — whether for long workdays, late-night studies, or the relentless pursuit of dreams.
• By associating with Shah Rukh Khan, Zomato reinforces its brand identity as a supporter of every hustle, celebrating the grit and passion that fuel success stories across India.