• The Ministry of Housing and Urban Affairs and the Ministry of Jal Shakti jointly reviewed preparations for Swachhata Hi Seva (SHS) 2025, scheduled from 17th September to 2nd October 2025.
• The campaign theme, Swachhotsav, aims to blend festive joy with environmental responsibility by encouraging clean and green celebrations across India.
• Building on the legacy of the Swachh Bharat Mission (2014), SHS 2025 emphasises cleanliness as a cultural movement.
• States and UTs are directed to map Cleanliness Target Units (CTUs), eliminate legacy dumpsites, and coordinate urban-rural sanitation drives.
• The Swachhata App will be widely promoted to engage citizens and ensure faster grievance redressal.
• Women’s leadership remains central to the campaign. Previous editions of Swachhotsav were women-led, with initiatives like the Women Icons Leading Swachhata (WINS) Awards and the Swachhata Yatra programme empowering women entrepreneurs and Self-Help Groups in sanitation.
• The campaign aligns with the Prime Minister’s vision of Garbage Free Cities and the global LiFE (Lifestyle for the Environment) movement, which encourages sustainable consumption.
• By linking festive celebrations with cleanliness, SHS 2025 seeks to reinforce sanitation as a way of life while contributing to India’s Sustainable Development Goals.