Why is it in the news?
The government launched initiatives to promote the creative economy.
Focus on digital content and innovation ecosystem.
Category: Economy
Important Points:
● Orange economy based on creativity and intellectual property
● Includes sectors like AVGC, films, music and design
● National AI Skilling Initiative to train 15,000 professionals
● MyWAVES platform promotes user-generated content
● Advanced EPG enables DD Free Dish access without set-top box
● Supports digital content creation and storytelling
● Enhances reach in remote areas
● Aims to make India global content hub
● Contributes significantly to GDP and employment