Why is it in the news?
→ ODOP highlighted for nationwide expansion promoting district-level entrepreneurship.
Category
Economy
Important Points
- Flagship DPIIT scheme inspired by Japan’s One Village One Product.
- Covers 1,102+ products across 761 districts; now over 1,200 products listed digitally.
- Launched in UP in 2018 starting with Moradabad brassware.
- Linked with GeM, ODOP Bazaar and state e-commerce portals.
- Aligns with Atmanirbhar Bharat and Vocal for Local.
- ODOP Wall showcases district products via SARAS Aajeevika Stores.
- PM Ekta/Unity Malls approved across 27 States with ₹5,000 crore support.