Why in News?
- Prime Minister Narendra Modi launched the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' on 2 August 2026 through a nationwide video conference.
Importance
- The campaign aims to build a drug-free, healthy and confident youth population.
- This is considered essential for achieving the vision of Viksit Bharat @2047.
- It seeks to turn the anti-drug movement into a Jan Bhagidari (people's movement).
- This will happen through active participation of youth, educational institutions, spiritual organisations and civil society.
- The initiative promotes awareness, prevention, rehabilitation and social support for people affected by drug addiction.
Key Highlights
- 100-Week Campaign: The campaign will run for 100 weeks. Every Sunday will focus on awareness and community activities related to sports, culture, yoga, meditation and public outreach.
- Nationwide Participation: Over one crore youth took the anti-drug pledge. Students, NSS volunteers, MY Bharat volunteers, Governors and Chief Ministers joined the nationwide launch.
- Kashi Declaration: The campaign builds upon the Kashi Declaration. It was developed in consultation with more than 125 spiritual organisations and several NGOs to strengthen the fight against substance abuse.
- Role of MY Bharat: The MY Bharat platform will mobilise volunteers, youth leaders and educational institutions. They will spread awareness and organise anti-drug activities across the country.
- Focus on Rehabilitation: The Prime Minister said youth recovering from addiction should get support, rehabilitation and respect, not social stigma.
- Educational Institutions: Colleges and universities have been encouraged to hold regular awareness programmes.
Static Fact
MY Bharat (Mera Yuva Bharat)
- MY Bharat is an autonomous body under the Ministry of Youth Affairs and Sports, launched in 2023.
- It works as a national platform to connect young people with opportunities for volunteering, leadership, skill development and nation-building initiatives.
About Kashi Declaration
- The Kashi Declaration is a national pledge against substance abuse.
- It was prepared through consultations with spiritual organisations and civil society groups.
- A common framework for awareness, prevention, rehabilitation and community participation provided by Kashi Declaration to achieve a Drug-Free India.






