Why in News?
Union Minister for Culture and Tourism Shri Gajendra Singh Shekhawat launched the 'As Seen on Netflix' section on the Incredible India portal, developed under the ongoing Ministry of Tourism–Netflix India collaboration.
About
- The section will let global audiences discover the real locations, cultural traditions, and experiences featured in Netflix India's films and shows.
- The launch took place at the National Gallery of Modern Art (NGMA), New Delhi, marking 10 years of Netflix in India.
- Netflix Co-CEO Ted Sarandos joined the Minister for a fireside chat on storytelling's role in boosting India's tourism, culture, and creative economy.
- The Minister called culture one of India's greatest strategic strengths, alongside its heritage.
