Why in News?
The Ministry of MSME and DPIIT have signed an MoU to improve the market access and global reach of India’s Geographical Indication (GI) products.
Key Highlights
- GI products will be promoted through digital platforms such as ONDC and GeM under the Bharat GI initiative.
- Focus on quality standardisation, digital onboarding and capacity building.
- The initiative will benefit artisans, weavers and producer groups.
- It will strengthen the One District One Product (ODOP) ecosystem and support Vocal for Local and Aatmanirbhar Bharat.
